ISLAMIC MARKETING Philosophy and Principles

Name: ISLAMIC MARKETING Philosophy and Principles
SKU: BZJ-0004-1
Price: 200.00 INR
Availability: InStock

₹200.00

Author : Dr Hussain Mohi-ud-Din Qadri

Language : English

Pages : 172

Binding : Softcover

SKU: BZJ-0004-1 Categories: Books, Dr Hussain Mohi-ud-Din, English, Others

The present book gives deep insight into the philosophy and the principles of marketing in Islam to executives, business owners and marketers in a brief but comprehensive style.
The book describes the history of marketing, ethics and Islamic marketing.
It elucidates the influence of religion on marketing practice and ethical edges for marketers in the digital era.
Five Ps of marketing from the Islamic perspective, have also been described.
The current marketing practices in Islamic financial institutions have been discussed and a paradigm shift for Islamic financial institutions has been explained in the book.
Islam directs a business person how to make transactions so that no one suffers at anyone’s hands.
Islam guides an employer how to treat the employees.
Islamic laws of marketing ensure the protection of both consumers and marketers.